Donor Relationship


Predicting Donor Relations and Retention

In reality, whether a donor comes back for another year is entirely in your hands. And no, the work doesnu2019t happen during the initial ask letter or the renewal appeal. It happens for the entire duration of the year in between.nnWhen a donor is deciding whether or not to renew, theyu2019re not paying attention to what you wrote in their renewal letter, theyu2019re thinking about the past year of their membership. Did they have a good experience? Did they get value out of being a member of your community? Do they feel an emotional tie to the organization? Do they feel that their contributions made a difference in your ability to create positive change?

For donors at higher levels and long-time supporters, itu2019s always a good idea to make notes about each interaction. If someone shares with you that their husbandu2019s health has been on the decline, make note of it and be sure to ask about him the next time you speak.


Insight Studio


28 Aug 2019


Design, Art Direction, Website

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Relevant and meaningful communications are key to a great donor relations strategy.

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